The challenging environment for a business organization to meet expectations and hit all the good notes in the mind of a buyer is still present and this situation is never going to change. Businesses that can get themselves ahead should be able to reach out to their potential customer base in a quick and efficient manner. Today we’ll be talking about targeting Gen Z and Generation Z Most Loved Brands. With the buying power shifting from millennials towards Gen Z and with an expected projection of $200 billion purchase power by Gen Z by the end of 2020, companies need to start directing their attention to this demographic. At this juncture, some Generation Z Brands have an edge over others and we will list them out for you towards the end of this article.
Companies have invested heavily in TikTok marketing to reach out to a larger Gen Z TikTok customer base. There are a lot of experienced Gen Z advertising agencies and youth influencers behind many marketing campaigns launched on the ever so popular TikTok social media platform. TikTok social management is not easy as competition is one the rise and companies are finding it hard to target their potential customers. Gen Z brands that have managed to implement a rock-solid TikTok ad campaign have made it to the hearts of Gen Z customers. The Gen Z consumer base might be hard to penetrate but once you break the wall, you are going to be their favorite pick for years. This can be done with the help of a Gen Z Influencer.
According to Gen Z research and insights, all the business-related information that is thrown at consumers in the form of Gen Z creatives, Gen Z ads, video content, and so on have created a cloud of information overload, which turns out to haunt companies as they find it hard to determine what their status is amidst all of that. Before we move on to the list of some of Generation Z’s most loved brands, we’d like to talk about how we came across this study and what pushed us towards this result.
TikTok youth research conducted by some of the best companies and experts has a huge role to play in this rating process. Gen Z customers are hard to penetrate, but not impossible. Brands that have scored the most across all the following factors are found to be the most loved ones.
- Brand opinion – A strong positive opinion about the brand is crucial and brands find it hard to achieve this feat. Making it to the list of Generation Z Most Loved Brands is not easy.
- Trust – Gen Z is found to be the set of customers that rely a lot on trust. The purpose of the brand should be strong and this should relate to the products or services offered. Gen Z customers are known to be socially and environmentally responsible buyers so they tend to expect the same from the brands they look to buy. This is a strong message and has to be conveyed properly to attract them.
- Community impact – As discussed in the previous scoring criteria, the brand must have a positive impact on the community.
- Promoter score – This is a general score given by a Gen Z group when asked whether they’d promote a particular brand on TikTok and other social platforms.
Brands that have scored the most across all these factors tend to be the ones that are loved the most. Now let us give you a list of all the most loved brands by Gen Z customers.
Most Loved Brands
And the list keeps going. Grabbing the attention and retaining their interest is one of the crucial factors that helpsa brand stand out.